Best Perennial Seller: The Art of Making and Marketing Work that Lasts By Ryan Holiday
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Ebook About The book that Inc. says "every entrepreneur should read" and an FT Book of the Month selection...How did the movie The Shawshank Redemption fail at the box office but go on to gross more than $100 million as a cult classic? How did The 48 Laws of Power miss the bestseller lists for more than a decade and still sell more than a million copies?How is Iron Maiden still filling stadiums worldwide without radio or TV exposure forty years after the band was founded?Bestselling author and marketer Ryan Holiday calls such works and artists perennial sellers. How do they endure and thrive while most books, movies, songs, video games, and pieces of art disappear quickly after initial success? How can we create and market creative works that achieve longevity?Holiday explores this mystery by drawing on his extensive experience working with businesses and creators such as Google, American Apparel, and the author John Grisham, as well as his interviews with the minds behind some of the greatest perennial sellers of our time. His fascinating examples include:• Rick Rubin, producer for Adele, Jay-Z, and the Red Hot Chili Peppers, who teaches his artists to push past short-term thinking and root their work in long-term inspiration.• Tim Ferriss, whose books have sold millions of copies, in part because he rigorously tests every element of his work to see what generates the strongest response.• Seinfeld, which managed to capture both the essence of the nineties and timeless themes to become a modern classic.• Harper Lee, who transformed a muddled manuscript into To Kill a Mockingbird with the help of the right editor and feedback.• Winston Churchill, Stefan Zweig, and Lady Gaga, who each learned the essential tenets of building a platform of loyal, dedicated supporters.Holiday reveals that the key to success for many perennial sellers is that their creators don’t distinguish between the making and the marketing. The product’s purpose and audience are in the creator’s mind from day one. By thinking holistically about the relationship between their audience and their work, creators of all kinds improve the chances that their offerings will stand the test of time.Book Perennial Seller: The Art of Making and Marketing Work that Lasts Review :
I learned two very valuable things from Ryan Holiday’s newest book:1) Creating (and positioning and marketing and promoting) creative work that lasts is very hard…2) But it is not impossible.I also have the sinking suspicion that I now know how to start doing it—if I’m willing to put in the (immense) time and effort.Using his characteristic approach combining deep research with rich personal experience, Ryan outlines every step of the process of bringing a meaningful project into the world and THEN doing the work to (maybe) make it last.To some, his account may be discouraging because of how hard he makes it seem. He offers no shortcuts. There are no hacks and there are no tricks.There is just the challenge to reach deep into oneself and produce the absolute best thing one can—and then to almost kill oneself in the attempt to deliver it to where it may be valued.Sometimes I’d rather someone lie to me and tell me it will be easy. Then I go back to people like Ryan. Your reaction to this book will tell you how serious you really are.I, for one, am still unsure. But at least I now know what serious looks like. Years ago now, I stumbled across Holiday's reading list and have been following it and his writing ever since. As an avid reader, one thing that I have grown tired of is non-fiction writer's putting out the same thing, over and over again in different ways. I have given up on entire genres because no one has anything original to say, they just copy each other ad nauseum, and the books are stale before they hit the shelves.Holiday is an exception to that rule, and everything he has written so far is always original and in his distinct voice. For this book in particular, I have read a lot in the genre of book creation/marketing. I helped run a small publishing company at one point and for part of my learning, I bought and read as many books on the business of books as I could. While Perennial Seller is not focused exclusively on books, authors will find more here that is useful than other creatives. Of all the books I have read on writing, this one stands out as my top recommendation moving forward. It succinctly covers Creation, Positioning, Marketing, and Platform and wastes no space in doing so. Some highlights include:"While many dream perennial-selling dreams, they think that the wanting–instead of the work–is what matters.""The difference between a great work and an idea for a great work is all the seat, time, effort, and agony that go into engaging that idea and turning it into something real. That difference is not trivial."The two best things to focus on as a nonfiction writer are enjoyability and utility."At a very basic level, if you're not amazing in every facet, you're replaceable. To publishers, studios, investors, and customers alike."The one sentence, one paragraph, one page exercise to make your product clear is invaluable.". . . nothing has sunk more creators and caused more unhappiness than this: our inherently human tendency to pursue a strategy aimed at accomplishing one goal while simultaneously expecting to achieve other goals we've specifically deprioritized."Only one thing matters in marketing: word of mouth.Bottom line: This is an extremely practical and enjoyable book, both original and drawing on the wisdom of many other creatives. If you are at the idea stage and haven't been able to break through to do the work, buy this book. Reading it gave me the push I needed to start working on other things that have been in the idea stage for too long. Highly Recommended. Read Online Perennial Seller: The Art of Making and Marketing Work that Lasts Download Perennial Seller: The Art of Making and Marketing Work that Lasts Perennial Seller: The Art of Making and Marketing Work that Lasts PDF Perennial Seller: The Art of Making and Marketing Work that Lasts Mobi Free Reading Perennial Seller: The Art of Making and Marketing Work that Lasts Download Free Pdf Perennial Seller: The Art of Making and Marketing Work that Lasts PDF Online Perennial Seller: The Art of Making and Marketing Work that Lasts Mobi Online Perennial Seller: The Art of Making and Marketing Work that Lasts Reading Online Perennial Seller: The Art of Making and Marketing Work that Lasts Read Online Ryan Holiday Download Ryan Holiday Ryan Holiday PDF Ryan Holiday Mobi Free Reading Ryan Holiday Download Free Pdf Ryan Holiday PDF Online Ryan Holiday Mobi Online Ryan Holiday Reading Online Ryan HolidayBest Once Upon a Farm: Lessons on Growing Love, Life, and Hope on a New Frontier By Rory Feek
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